Model Exam on E-Business, Module II- M Com S2 March - April 2020

DEPARTMENT OF COMMERCE

MAHATMA GANDHI COLLEGE, THIRUVANANTHAPURAM

Second Semester M.Com. Degree Examination, March 2020

Paper – I: CO 221 E-BUSINESS AND CYBER LAWS

Module II

Time: 1 hrs 40 minutes                                                             Maximum Marks: 40

Section A

Answer all questions. Each question carries 2 marks.

1. What do you mean by e-marketing?

2. Write a note on web presence goals?

3. What is blog marketing?

4. What is e-retailing?

5. What do you mean by online branding?

 (5 x 2 = 10 Marks)

Section  B

Answer any 3 of the following questions. Each question carries 5 marks.

6. Explain various techniques of e-marketing.

7. What do you know about browsing behavior? How can we understand the browsing behavior?

8. Differentiate e-marketing and traditional marketing.

9. What do you mean by e-advertising? What are the important types of e-advertising?

10. Write about the recent trends in online marketing.

(3 x 5 = 15 Marks)

                                                      Section  C

Answer any ONE of the following questions. Each question carries 15 marks.

11. What do you mean by online marketing? What are its various types?

12. What do you understand about e-payment? Explain various e-payment systems.

 (1 x 15 = 15 Marks)